and The Muse's Muse
have teamed up to bring you article reprints of The
,a monthly songwriting e-zine and newsletter
containing songwriting tools, articles, songwriting contest
& market information, free book giveaways, artist profiles
and more. Click here to subscribe
And Music Promotion: Quick Hits For Quick Results
David Nevue, Midnight Rain Productions - www.rainmusic.com,
All rights reserved.
selling their music on the Internet know how hard it is to draw traffic
to their web site. It's even harder to find the right kind of traffic...
visitors with the potential to buy your product. The competition for
visitors is fierce, and if you're just getting started on the net
you can bet you have an uphill climb ahead of you. In our book, 'How
to Promote Your Music Successfully on the Internet' we suggest
a number of proven strategies for drawing traffic to your site. These
strategies, when used together, create a very powerful means of attracting
targeted traffic to your web site.
these is a relatively simple strategy we call Newscasting. It's perfect
for bringing traffic to your site quickly if your timing is right.
With Newscasting, timing is everything!
done your research you should already know who your targeted audience
is. You probably also know what kinds of things they are interested
in. These potential customers most often surf the net looking for
information. Some of this information is news-based. With Newscasting,
your goal is to satisfy this need, and while the implementation of
this strategy is fairly simple, it may take some initial research
to determine how best to employ this on your own web site.
is simple: create a "news" page and keep a close eye on
breaking news that would be of interest to your visitors. (Note, this
shouldn't just be any old news, but news that would bring in people
who would also tend to gravitate toward your style of music). The
news might involve popular music groups, entertainers, or any other
information of interest to your potential target audience (for more
information on targeting your audience, see our article Selling
Your Music on the Net: Key Strategies for Success. As soon as
this big news breaks, update your news web page with links, pictures,
or whatever else you can find relating to that story. Then, prepare
your web page for search engine registration by fine-tuning your meta
tags and publish that page immediately to the search engines.
example of this on our own web site involved the film Titanic. As
soon as sheet music was available from the film, we put information
on where to find that sheet music at our Pianist Resource Center.
We then submitted that page to the search engines. The result was
a flood of hits from pianists looking for the sheet music. That brought
in a lot of traffic and introduced our site to a number of pianists
who might not have found it otherwise. Not only did we provide them
with useful information they were interested in, we also had the opportunity
to put our solo piano CDs in front of them.
marketing technique does require excellent timing. Whenever big news
breaks, sites using this technique to market themselves pop up everywhere.
You have to jump on it first to get the first big wave of visitors.
not a permanent traffic builder, if you continue to update your news
page with information that's current and just breaking, you'll find
Newscasting a good tool for introducing new visitors to your web site.
Nevue is the founder of RainMusic.com
and The Music
Promotion Academy. He is also a professional pianist, recording
artist, and author of the book, "How to Promote Your Music Successfully
on the Internet."